For over 30 years, we’ve helped businesses in financial, healthcare, retail, non-profit and more, discover untapped opportunities for growth. Based out of Downtown Roanoke, VA, our team has the experience and the expertise to bring your brand to life and drive market-moving results.
Katie Wallace
Founder, CEO, Creative Director
Katie is a long-standing force in the marketing industry and the guiding creative voice behind Wallace360. Formally known as The Wallace Agency, she founded Wallace360 in 1990 and over the past 30 years has helped countless non-profit organizations and companies alike ignite and expand the scope of their marketing by bringing the passion and vision behind their brands to life. 

In both business and everyday life, Katie is driven by a deep sense of the power of community, shared vision and meaningful connections. One of the things she does best is bring people and businesses together by creating an environment that focuses on the open exchange of ideas and in turn, the production of real results.

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Katie is the recipient of the Roanoke Chapter of the American Advertising Federation’s (AAF) 2018 Silver Medal Award in recognition of her outstanding contributions to furthering the advertising industry’s standards, creative excellence and responsibility in areas of social concern. She has been recognized by the Roanoke Valley Cool Cities Coalition for environmental stewardship in business and received the YWCA’s Women of Achievement Award in Business.

With years of community involvement and service throughout the Roanoke Valley and beyond, Katie is committed to sustainable design and building, historical preservation, environmental conservation, socially conscious business and entrepreneurship and hands-on support of culture and the arts.

Katie attended Hollins University before graduating with a Bachelor of Fine Arts degree from Virginia Commonwealth University. A Roanoke native, she resides in Roanoke with her husband and two dogs and also spends time in Bath County.
Kathryn Piasta
Director, Account Management and PR
Kathryn is an award-winning communicator and account lead with proven experience building brands, advancing reputations and driving business results via strategic communications and integrated marketing for clients from across a variety of industry sectors from consumer-packaged goods to travel to healthcare. 

She came to Wallace360 as director of accounts and PR following nearly 13 years at a leading global communications agency where she directed strategy and day-to-day operations for national client accounts. With a passion for content strategy, she brings her clients’ stories to life through advertising, media relations, digital, influencer engagement and more. A native of southwest Virginia, Kathryn received her BA in Communication from Wake Forest University.
Mimi Eanes
Senior Design Specialist, Illustrator
Mimi, our senior designer, is a wide-open creator at heart who balances a graphic designer’s tech savvy with a fine artist’s skill and sensibility in her work, often weaving together diverse media, playful patterns, color psychology, hand-drawn elements and a typographic flair.

She’s honed her concepting, design and illustration skills for over 25 years and her experience spans all formats from traditional print ads to logos to books and signage.

She graduated from Roanoke College with a degree in Communication Art and later attended the Portfolio Center in Atlanta where she received a certificate in Graphic Design. Since that time, she’s received numerous professional honors and design awards.
Eric Parton
Creative Director, Digital Strategist, Full-Stack Designer
A seasoned creative director, digital strategist and full-stack designer, Eric has over a decade of broad experience helping businesses from startups to Fortune 500s leverage technology and creativity to solve their communications challenges and achieve groundbreaking growth and success.

Eric is a rare mix of creative and analytical, with talents ranging from copywriting, traditional graphic design and marketing strategy to programming, website design, web apps, SEO and beyond. He bridges effective communication and collaboration with technological problem solving and helps drive strategy and results for our clients both online and off. Eric holds a Bachelor of Fine Arts degree from the Art Institute of Atlanta.
Matthew Shaughnessy
Account Executive, Project Manager
Matthew is a forward-thinking strategist and account manager who has been delivering compelling content and creative for clients since his first job in advertising in 2013. He’s an analytical thinker who can push a project from idea to completion, with an ever-present eye on results. From message development and creative concept generation to media planning and reporting, his firm grasp of design principles and advertising strategies allows his work to consistently maximize return on investment.
At Wallace360, he uses his account and design experience to bring client messages to life across marketing channels from digital to traditional advertising. Matthew is a life-long Virginian and graduated from Virginia Tech with a BA in Communication.
Julianne Rainone Jacob
Production Manager, Designer
Julianne is our multi-talented production manager who calmly juggles multiple projects and keeps every aspect of our production running smoothly. Her tip-top attention to detail and organizational prowess is a tremendous asset that helps us deliver the best work for clients.

She has a background in graphic design, art direction and photography and most recently served as art director for a publishing house where she managed design and production for city magazines and custom publishing. Her work has earned her a variety of Folio, Addy and PRSA awards. Julianne hails from the northeast and holds a Bachelor of Arts degree in Graphic Design and Media Arts from Southern New Hampshire University.
Mazen Makhuli
Digital Designer
A digital animator by training, Mazen is passionate about bringing life to design in a multitude of forms. Over the past five years of his career, he has pushed himself to expand his skill set and he is now breathing life into everything from branding and logo design to web development to print ads for our clients.

Before joining Wallace360, Mazen was a graphic designer at media production and web development agencies and has experience filming, editing and animating video content for an educational courseware company. He received his Associates Degree and advanced-training certificates from Trident Technical College in his home state of South Carolina.
Maya Hawthorn Gunderson
Director of Operations
Maya is a strategic planner with a holistic mindset who has had a varied career. She’s practiced as a licensed midwife, worked in native plant landscaping, and managed a conservation non-profit. Through all these roles, the common threads are her love for bringing people together and creating thriving, functional organizational culture. Maya has lived in the Shenandoah Valley since 2002 and received her BA in English Literature from James Madison University. 

When she’s not working in the office, Maya loves birdwatching, gardening, and making herbal medicines from homegrown plants. She currently lives in Staunton with her husband Paul and her three daughters, where they spend lots of time exploring the forests and rivers of the surrounding countryside.

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opportunities for success?

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