{"id":629,"date":"2023-01-12T11:59:53","date_gmt":"2023-01-12T16:59:53","guid":{"rendered":"https:\/\/wallace360.com\/?post_type=case-study&#038;p=629"},"modified":"2023-01-18T09:35:10","modified_gmt":"2023-01-18T14:35:10","slug":"american-national-bank-making-the-switch","status":"publish","type":"case-study","link":"https:\/\/wallace360.com\/case-study\/american-national-bank-making-the-switch\/","title":{"rendered":"Making the Switch with American National Bank"},"content":{"rendered":"\n<p class=\"has-large-font-size\">When our client HomeTown Bank merged with American National Bank, Wallace360 stepped in to help establish a strong position for American National and introduce the bank to the Roanoke market. <\/p>\n\n\n\n<p>With an eye on the customer experience, we helped American National with messaging and materials that would help its customers bridge the gap, making sure everything had a human touch that would encourage adoption of the new brand.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/wallace360.com\/wp-content\/uploads\/AMER-NAT_A-symbol.png\" alt=\"\" class=\"wp-image-635\"\/><figcaption class=\"wp-element-caption\">American National Logo Mark<\/figcaption><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"411\" height=\"111\" src=\"https:\/\/wallace360.com\/wp-content\/uploads\/AMER-NAT-LOGO_tagline.png\" alt=\"\" class=\"wp-image-636\"\/><figcaption class=\"wp-element-caption\">American National Logo with HomeTown Bank Tagline<\/figcaption><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<p>As part of this work, we designed the new American National Bank logo and designed and produced extensive customer collateral, like a welcome kit, as well as local market advertising that introduced American National, helped customers feel comfortable with the new bank and ultimately make the switch.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large img-shadow\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"319\" src=\"https:\/\/wallace360.com\/wp-content\/uploads\/american-national-bilboard-1024x319.png\" alt=\"\" class=\"wp-image-631\" srcset=\"https:\/\/wallace360.com\/wp-content\/uploads\/american-national-bilboard-1024x319.png 1024w, https:\/\/wallace360.com\/wp-content\/uploads\/american-national-bilboard-600x187.png 600w, https:\/\/wallace360.com\/wp-content\/uploads\/american-national-bilboard-768x240.png 768w, https:\/\/wallace360.com\/wp-content\/uploads\/american-national-bilboard.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Pictured above: Billboard ad<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"936\" height=\"590\" src=\"https:\/\/wallace360.com\/wp-content\/uploads\/american-national-print.jpg\" alt=\"\" class=\"wp-image-630\" srcset=\"https:\/\/wallace360.com\/wp-content\/uploads\/american-national-print.jpg 936w, https:\/\/wallace360.com\/wp-content\/uploads\/american-national-print-600x378.jpg 600w, https:\/\/wallace360.com\/wp-content\/uploads\/american-national-print-768x484.jpg 768w\" sizes=\"(max-width: 936px) 100vw, 936px\" \/><figcaption class=\"wp-element-caption\"><em>Pictured above: Customer print collateral<\/em><br><em>Pictured below: Printed Annual Report<\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large is-resized img-shadow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wallace360.com\/wp-content\/uploads\/American-National-Annual-Report-791x1024.png\" alt=\"\" class=\"wp-image-637\" width=\"402\" height=\"520\" srcset=\"https:\/\/wallace360.com\/wp-content\/uploads\/American-National-Annual-Report-791x1024.png 791w, https:\/\/wallace360.com\/wp-content\/uploads\/American-National-Annual-Report-464x600.png 464w, https:\/\/wallace360.com\/wp-content\/uploads\/American-National-Annual-Report-768x994.png 768w, https:\/\/wallace360.com\/wp-content\/uploads\/American-National-Annual-Report.png 927w\" sizes=\"(max-width: 402px) 100vw, 402px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large img-shadow\"><img loading=\"lazy\" decoding=\"async\" width=\"792\" height=\"1024\" src=\"https:\/\/wallace360.com\/wp-content\/uploads\/American-National-Annual-Report-Interior-792x1024.png\" alt=\"\" class=\"wp-image-638\" srcset=\"https:\/\/wallace360.com\/wp-content\/uploads\/American-National-Annual-Report-Interior-792x1024.png 792w, https:\/\/wallace360.com\/wp-content\/uploads\/American-National-Annual-Report-Interior-464x600.png 464w, https:\/\/wallace360.com\/wp-content\/uploads\/American-National-Annual-Report-Interior-768x993.png 768w, https:\/\/wallace360.com\/wp-content\/uploads\/American-National-Annual-Report-Interior.png 928w\" sizes=\"(max-width: 792px) 100vw, 792px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When our client HomeTown Bank merged with American National Bank, Wallace360 stepped in to help establish a strong position for American National and introduce the bank to the Roanoke market. With an eye on the customer experience, we helped American National with messaging and materials that would help its customers bridge the gap, making sure [&hellip;]<\/p>\n","protected":false},"featured_media":630,"template":"","tags":[30,18,29,28,27],"client":[32],"meta_box":{"hero":""},"_links":{"self":[{"href":"https:\/\/wallace360.com\/wp-json\/wp\/v2\/case-study\/629"}],"collection":[{"href":"https:\/\/wallace360.com\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/wallace360.com\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wallace360.com\/wp-json\/wp\/v2\/media\/630"}],"wp:attachment":[{"href":"https:\/\/wallace360.com\/wp-json\/wp\/v2\/media?parent=629"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wallace360.com\/wp-json\/wp\/v2\/tags?post=629"},{"taxonomy":"client","embeddable":true,"href":"https:\/\/wallace360.com\/wp-json\/wp\/v2\/client?post=629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}