{"id":433,"date":"2022-06-24T10:24:14","date_gmt":"2022-06-24T14:24:14","guid":{"rendered":"https:\/\/wallace360.com\/?post_type=case-study&#038;p=433"},"modified":"2022-11-07T09:57:22","modified_gmt":"2022-11-07T14:57:22","slug":"bringing-out-the-heart-behind-farmburguesa","status":"publish","type":"case-study","link":"https:\/\/wallace360.com\/case-study\/bringing-out-the-heart-behind-farmburguesa\/","title":{"rendered":"Bringing Out the Heart Behind FarmBurguesa"},"content":{"rendered":"\n<p class=\"has-large-font-size\">Since 2018, FarmBurguesa, a fast-casual burger restaurant in Roanoke, VA, has had great success and developed a steadfast following of burger lovers. But the restaurant founders and owners have a bigger vision for the future of FarmBurguesa that Wallace360 is moving them one step closer to with an ownable and distinct brand narrative.<\/p>\n\n\n\n<p>To scale a consumer-facing business like FarmBurguesa, the brand needs to be rock solid \u2013 deeply rooted in its identity and values and more distinct than simply being about amazing-tasting burgers. Its target audiences, from customers to potential investors, need to see it as a more clear, more appealing and more distinct brand.<\/p>\n\n\n\n<p>What Wallace360 uncovered was that throughout its first four years, much of what makes FarmBurguesa special was being left out of the story being told to customers:<\/p>\n\n\n\n<ul><li>The brand\u2019s emphasis on farm-fresh food and sourcing its beef, vegetables and other ingredients from small local farms;<\/li><li>The founders\u2019 Colombian heritage that quietly permeates every aspect of their business from how they season their burgers to how they mentor their employees and run their business; and<\/li><li>Their community-first approach that includes the restaurant\u2019s role as a community gathering place and major supporter of local non-profits.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Crafting a unified narrative<\/h2>\n\n\n\n<p>To propel the brand forward, Wallace360 sought to articulate an identity that captured, unified and articulated each of these core facets of FarmBurguesa with authenticity and resonance.<\/p>\n\n\n\n<p>Through this work, REAL LOCAL GOODNESS and the following brand manifesto were born:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"897\" height=\"222\" src=\"https:\/\/wallace360.com\/wp-content\/uploads\/farmb-manifesto.jpg\" alt=\"We believe our local neighbors matter most.\nThat\u2019s why we source our food from farmers down the road.\nThat\u2019s why we partner with local non-profits for FarmBurgives.\nThat\u2019s why we hire and mentor the people right around us.\nAnd that\u2019s why we make good burgers, because it\u2019s really much more than just a good burger.\nIt\u2019s real local goodness.\" class=\"wp-image-441\" srcset=\"https:\/\/wallace360.com\/wp-content\/uploads\/farmb-manifesto.jpg 897w, https:\/\/wallace360.com\/wp-content\/uploads\/farmb-manifesto-600x148.jpg 600w, https:\/\/wallace360.com\/wp-content\/uploads\/farmb-manifesto-768x190.jpg 768w\" sizes=\"(max-width: 897px) 100vw, 897px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Refreshing visual branding<\/h2>\n\n\n\n<p>Wallace360 also began the process of refining and refreshing the brand\u2019s visual identity with revised menu concepts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/wallace360.com\/wp-content\/uploads\/MenuA-Mockup-2-1024x681.jpg\" alt=\"\" class=\"wp-image-435\" srcset=\"https:\/\/wallace360.com\/wp-content\/uploads\/MenuA-Mockup-2-1024x681.jpg 1024w, https:\/\/wallace360.com\/wp-content\/uploads\/MenuA-Mockup-2-600x399.jpg 600w, https:\/\/wallace360.com\/wp-content\/uploads\/MenuA-Mockup-2-768x511.jpg 768w, https:\/\/wallace360.com\/wp-content\/uploads\/MenuA-Mockup-2-scaled.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"785\" src=\"https:\/\/wallace360.com\/wp-content\/uploads\/menu-b-outside-1024x785.jpg\" alt=\"\" class=\"wp-image-439\" srcset=\"https:\/\/wallace360.com\/wp-content\/uploads\/menu-b-outside-1024x785.jpg 1024w, https:\/\/wallace360.com\/wp-content\/uploads\/menu-b-outside-600x460.jpg 600w, https:\/\/wallace360.com\/wp-content\/uploads\/menu-b-outside-768x589.jpg 768w, https:\/\/wallace360.com\/wp-content\/uploads\/menu-b-outside.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"629\" src=\"https:\/\/wallace360.com\/wp-content\/uploads\/menu-b-inside-1024x629.jpg\" alt=\"\" class=\"wp-image-438\" srcset=\"https:\/\/wallace360.com\/wp-content\/uploads\/menu-b-inside-1024x629.jpg 1024w, https:\/\/wallace360.com\/wp-content\/uploads\/menu-b-inside-600x368.jpg 600w, https:\/\/wallace360.com\/wp-content\/uploads\/menu-b-inside-768x472.jpg 768w, https:\/\/wallace360.com\/wp-content\/uploads\/menu-b-inside.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"605\" src=\"https:\/\/wallace360.com\/wp-content\/uploads\/MenuC-ToGoCard-Mockup1-1-1024x605.jpg\" alt=\"\" class=\"wp-image-437\" srcset=\"https:\/\/wallace360.com\/wp-content\/uploads\/MenuC-ToGoCard-Mockup1-1-1024x605.jpg 1024w, https:\/\/wallace360.com\/wp-content\/uploads\/MenuC-ToGoCard-Mockup1-1-600x355.jpg 600w, https:\/\/wallace360.com\/wp-content\/uploads\/MenuC-ToGoCard-Mockup1-1-768x454.jpg 768w, https:\/\/wallace360.com\/wp-content\/uploads\/MenuC-ToGoCard-Mockup1-1-scaled.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Since 2018, FarmBurguesa, a fast-casual burger restaurant in Roanoke, VA, has had great success and developed a steadfast following of burger lovers. But the restaurant founders and owners have a bigger vision for the future of FarmBurguesa that Wallace360 is moving them one step closer to with an ownable and distinct brand narrative. To scale [&hellip;]<\/p>\n","protected":false},"featured_media":442,"template":"","tags":[18,28,27,19],"client":[17],"meta_box":{"hero":""},"_links":{"self":[{"href":"https:\/\/wallace360.com\/wp-json\/wp\/v2\/case-study\/433"}],"collection":[{"href":"https:\/\/wallace360.com\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/wallace360.com\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wallace360.com\/wp-json\/wp\/v2\/media\/442"}],"wp:attachment":[{"href":"https:\/\/wallace360.com\/wp-json\/wp\/v2\/media?parent=433"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wallace360.com\/wp-json\/wp\/v2\/tags?post=433"},{"taxonomy":"client","embeddable":true,"href":"https:\/\/wallace360.com\/wp-json\/wp\/v2\/client?post=433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}