{"id":405,"date":"2022-06-22T12:52:24","date_gmt":"2022-06-22T16:52:24","guid":{"rendered":"https:\/\/wallace360.com\/?post_type=case-study&#038;p=405"},"modified":"2022-11-07T10:00:02","modified_gmt":"2022-11-07T15:00:02","slug":"building-a-break-through-brand-for-fort-knox","status":"publish","type":"case-study","link":"https:\/\/wallace360.com\/case-study\/building-a-break-through-brand-for-fort-knox\/","title":{"rendered":"Building a Break-Through Brand for Fort Knox"},"content":{"rendered":"\n<p class=\"has-large-font-size\">With one in 10 Americans renting a self-storage unit and nearly 50,000 self-storage facilities operating in the U.S., choice for consumers is great and competition among facilities can be steep.<\/p>\n\n\n\n<p>When a local developer called on us to help create a brand for a new self-storage facility from the ground up, we knew we needed to make it stand out. It would be the region\u2019s only drive-thru facility, offering an extra layer of protection and the convenience of being able to store your goods out of the elements that we wanted to leverage.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"447\" src=\"https:\/\/wallace360.com\/wp-content\/uploads\/BAV-left-1-1024x447.jpeg\" alt=\"\" class=\"wp-image-423\" srcset=\"https:\/\/wallace360.com\/wp-content\/uploads\/BAV-left-1-1024x447.jpeg 1024w, https:\/\/wallace360.com\/wp-content\/uploads\/BAV-left-1-600x262.jpeg 600w, https:\/\/wallace360.com\/wp-content\/uploads\/BAV-left-1-768x335.jpeg 768w, https:\/\/wallace360.com\/wp-content\/uploads\/BAV-left-1.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Putting personality into self-storage<\/h2>\n\n\n\n<p>We set to work developing a brand that not only brought this unique value proposition to life but stood out in a sea of same and actually made self-storage marketing fun. Through the Wallace360 creative process, we developed a brand with confidence and personality. (What other self-storage facility talks about its free \u201cbig ass van\u201d on its homepage?) With this, the Fort Knox brand (and its golden frog) were born.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"595\" src=\"https:\/\/wallace360.com\/wp-content\/uploads\/fkxroa-website-mock-1024x595.png\" alt=\"\" class=\"wp-image-421\" srcset=\"https:\/\/wallace360.com\/wp-content\/uploads\/fkxroa-website-mock-1024x595.png 1024w, https:\/\/wallace360.com\/wp-content\/uploads\/fkxroa-website-mock-600x349.png 600w, https:\/\/wallace360.com\/wp-content\/uploads\/fkxroa-website-mock-768x447.png 768w, https:\/\/wallace360.com\/wp-content\/uploads\/fkxroa-website-mock.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Driving clicks and filling units<\/h2>\n\n\n\n<p>We launched the brand and its \u201cYou\u2019re Golden\u201d tagline when the facility opened and through billboards,<br>earned media coverage, and extensive and tightly targeted digital advertising helped raise facility unit<br>occupancy from 0% to 61% in just 12 months with a 579% ROI for digital advertising efforts. An excellent<br>means of assessing brand awareness, Fort Knox now enjoys an average of nearly 600 direct Google search impressions a month after just a year in business.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/wallace360.com\/wp-content\/uploads\/W360_PitchDeck-53-1024x512.jpg\" alt=\"\" class=\"wp-image-422\" srcset=\"https:\/\/wallace360.com\/wp-content\/uploads\/W360_PitchDeck-53-1024x512.jpg 1024w, https:\/\/wallace360.com\/wp-content\/uploads\/W360_PitchDeck-53-600x300.jpg 600w, https:\/\/wallace360.com\/wp-content\/uploads\/W360_PitchDeck-53-768x384.jpg 768w, https:\/\/wallace360.com\/wp-content\/uploads\/W360_PitchDeck-53.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>With one in 10 Americans renting a self-storage unit and nearly 50,000 self-storage facilities operating in the U.S., choice for consumers is great and competition among facilities can be steep. When a local developer called on us to help create a brand for a new self-storage facility from the ground up, we knew we needed [&hellip;]<\/p>\n","protected":false},"featured_media":431,"template":"","tags":[30,18,22,29,27,19,20,21],"client":[16],"meta_box":{"hero":""},"_links":{"self":[{"href":"https:\/\/wallace360.com\/wp-json\/wp\/v2\/case-study\/405"}],"collection":[{"href":"https:\/\/wallace360.com\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/wallace360.com\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wallace360.com\/wp-json\/wp\/v2\/media\/431"}],"wp:attachment":[{"href":"https:\/\/wallace360.com\/wp-json\/wp\/v2\/media?parent=405"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wallace360.com\/wp-json\/wp\/v2\/tags?post=405"},{"taxonomy":"client","embeddable":true,"href":"https:\/\/wallace360.com\/wp-json\/wp\/v2\/client?post=405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}