{"id":299,"date":"2022-06-16T10:59:55","date_gmt":"2022-06-16T14:59:55","guid":{"rendered":"https:\/\/wallace360.com\/?post_type=case-study&p=299"},"modified":"2023-01-12T11:48:48","modified_gmt":"2023-01-12T16:48:48","slug":"doing-local-right-with-hometown-bank","status":"publish","type":"case-study","link":"https:\/\/wallace360.com\/case-study\/doing-local-right-with-hometown-bank\/","title":{"rendered":"Doing \u201cLocal\u201d Right with HomeTown Bank"},"content":{"rendered":"\n
Ahead of its 10th<\/sup> anniversary, HomeTown Bank wanted to take a look inward \u2013 assess its successes and identify opportunities to do better and strengthen its presence. <\/p>\n\n\n\n Its biggest competitor was merging with a big, out-of-state bank and HomeTown Bank wanted to find its authentic voice to attract and retain customers. It turned to Wallace360 to launch a major multichannel campaign that would solidify its presence as the best choice in the market.<\/p>\n\n\n\n Wallace360 embarked on extensive research into HomeTown Bank that sought to arrive at the true \u201cwhy\u201d of the brand. In a market that is over-banked and in an industry that rarely evokes passion, we needed to find key connections and triggers that would leave people thinking, \u201cI wouldn\u2019t bank anywhere else.\u201d<\/strong><\/p>\n\n\n\n After speaking with 100% of bank employees and nearly 50 customers along with the customers of competitive banks as part of this discovery process, it became clear that intense localization was needed to help HomeTown Bank break through the noise and align employees and leadership in a shared vision that spoke from an authentic voice, born from the inside out.<\/p>\n\n\n\nAligning employees & leadership<\/h2>\n\n\n\n