“There was initially some reluctance to go through this process because our executive team is led by bankers, who are very ROI-driven and focused on the bottom line, and for a project like this it’s not always immediately easy to understand the benefits of the investment. I guarantee that if you ask any of our…

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Large-scale goals Though already one of the largest regional providers of skilled nursing and rehabilitation care in the southeast, MFA had very little marketing strategy in place when we first met. Their large-scale goals required an agile, full speed ahead approach with the ability to mobilize resources quickly and scale up even faster. An expanding…

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