Senior Living

Positioning Medical Facilities of America for sustained growth & expansion

Branding, Lead Generation, Photography, Print Collateral, Sales, Strategy, Web Development

Large-scale goals

Though already one of the largest regional providers of skilled nursing and rehabilitation care in the southeast, MFA had very little marketing strategy in place when we first met. Their large-scale goals required an agile, full speed ahead approach with the ability to mobilize resources quickly and scale up even faster.

Center brochures | Logo design | Program catalogs | Sales & Marketing pieces

An expanding mission and vision

W360 executed a consecutive launch of 43 websites, coordinated extensive interviews of more than 300 hundred patients and staff members, constructed a complete digital library of imagery (the result of more than 40 individual photo shoots across the southeast), and created a full suite of corporate collateral to reflect MFA’s expanding mission and vision. And that was just in our first year of working together.

43 websites launched consecutively

Building a comprehensive lead conversion strategy

Changing leads into customers requires keen insight and deep understanding. For Medical Facilities of America, our 360 discovery process helped them address rehabilitation customers in new ways, effectively expanding MFA’s missionof caring by constantly asking the question “How can we help?” 

Through a jointly developed, full-scale conversion strategy, we created effective, highly targeted messaging across all media while helping MFA take charge of and standardize their own internal marketing systems.

The result?

Higher admission rates and patient satisfaction through honest, relevant, effective, and genuinely helpful communication and processes.


Schedule a 45 minute session with us and begin your path to a new perspective.

360 insights


Vision in motion: The roots of Wallace 360


Creating a purpose-driven organization


Making transformation efforts work

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