Medical Facilities of America

Case study: Intensive marketing strategies to fuel large-scale growth

Websites | Landing pages | Web-based campaigns | Special event pages | Minisites

Center brochures | Logo design | Program catalogs | Sales & Marketing pieces

Coordinated and conducted 300+ patient and employee interviews

Targeted landing pages for television campaigns

POSITioning MEDICAL FACILITIES OF AMERICA for sustained GROWTH & expansion

Though already one of the largest regional providers of skilled nursing and rehabilitation care in the southeast, MFA had very little marketing strategy in place when we first met. Their large-scale goals required an agile, full speed ahead approach with the ability to mobilize resources quickly and scale up even faster. W360 executed a consecutive launch of 43 websites, coordinated extensive interviews of more than 300 hundred patients and staff members, constructed a complete digital library of imagery (the result of more than 40 individual photo shoots across the southeast), and created a full suite of corporate collateral to reflect MFA’s expanding mission and vision. And that was just in our first year of working together.