Medical Facilities of America pt. 2

Case study: Building a comprehensive lead conversion strategy

Comprehensive conversion strategy planning and analysis documents

Recovery at the speed of life TV spot - BJ Ewell

Recovery at the speed of life TV spot - Martha Parrot

Recovery at the speed of life print ad campaign

Center seminar educational event direct mail, landing page, email response program

DRIVING CONVERSION THROUGH UNDERSTANDING OUR CLIENTS’ CORE VALUES

Changing leads into customers requires keen insight and deep understanding. For Medical Facilities of America, our 360 discovery process helped them address rehabilitation customers in new ways, effectively expanding MFA’s missionof caring by constantly asking the question “How can we help?” Through a jointly developed, full-scale conversion strategy, we created effective, highly targeted messaging across all media while helping MFA take charge of and standardize their own internal marketing systems. The result? Higher admission rates and patient satisfaction through honest, relevant, effective, and genuinely helpful communication and processes.