HomeTown Bank

Case study: Evolution from “friendly” to “I wouldn’t bank anywhere else”

“Grow Local” print ad campaign

“Grow Local” posters

HomeTown Bank icons

HomeTown Bank “This is how we do local” outdoor

“This is how we do local” outdoor advertising campaign

HomeTown Bank local campaign posters

USING THE POWER OF DEEP INSIGHT & EXPLORATION TO CHANGE PERCEPTIONS OF LOCAL BANKING

Wallace360’s broad examination of HomeTown Bank’s internal culture positioned them with a unique foundation of clarity, vision, and focus from which to move swiftly forward and claim their space. The insight gained in our inclusive, inside-out approach allowed them to begin to operate with a shared vision, fully in sync across all branches of the company. This shared vision served to guide all marketing and communication efforts, allowing HomeTown Bank to evolve their brand to become a true reflection of their deeply held values, achieving new levels of customer loyalty in a highly competitive market.

"There was initially some reluctance to go through this process because our executive team is led by bankers, who are very ROI-driven and focused on the bottom line, and for a project like this it’s not always immediately easy to understand the benefits of the investment. I guarantee that if you ask any of our leadership today, they would absolutely say that the process was worthwhile."