In 2019, with the successful brand refresh completed, Medical Facilities of America (MFA) began looking for ways to capitalize further on the traditional advertising and print marketing Wallace360 had produced for its LifeWorks Rehab brand.
At Wallace360, we are continuously looking for and identifying ways to push our clients' brands further. Building on the general awareness efforts already in place, we wanted to drive direct leads to its 30+ centers across Virginia and North Carolina. We identified that their audience was actively searching online but that it was difficult for this older generation to find information specific to MFA’s rehabilitation program. MFA’s range of rehabilitation centers across Virginia and North Carolina had no consistent way to gather leads or direct potential patients to their nearest location, meaning the right people were not getting the right information at the right time.
To help, we needed to:
We knew the user experience extends beyond just MFA’s websites, and it’s important to consider the role of the site in the context of a site visitor’s total journey. Identifying how they get there, how to deliver the most relevant information that addresses real pain points and how to keep the lines of communication open after they leave the site, allowed us to turn website visits into hundreds of actionable phone calls between their centers and potential patients.
Wallace360 created a system that requires minimal maintenance and automated as much as possible, which was key to maximizing the budget over the long-term. Specifically we: