Since 2018, FarmBurguesa, a fast-casual burger restaurant in Roanoke, VA, has had great success and developed a steadfast following of burger lovers. But the restaurant founders and owners have a bigger vision for the future of FarmBurguesa that Wallace360 is moving them one step closer to with an ownable and distinct brand narrative.
To scale a consumer-facing business like FarmBurguesa, the brand needs to be rock solid – deeply rooted in its identity and values and more distinct than simply being about amazing-tasting burgers. Its target audiences, from customers to potential investors, need to see it as a more clear, more appealing and more distinct brand.
What Wallace360 uncovered was that throughout its first four years, much of what makes FarmBurguesa special was being left out of the story being told to customers:
To propel the brand forward, Wallace360 sought to articulate an identity that captured, unified and articulated each of these core facets of FarmBurguesa with authenticity and resonance.
Through this work, REAL LOCAL GOODNESS and the following brand manifesto were born:
Wallace360 also began the process of refining and refreshing the brand’s visual identity with revised menu concepts.